No passado dia 5 de fevereiro de 2019, celebrou-se o Dia da Internet Mais Segura, através da realização de várias iniciativas a nível nacional e europeu. Como é habitual, a equipa europeia de organização desta iniciativa partilhou com o Centro Internet Segura alguns indicadores sobre o que aconteceu nesse dia (incluindo estatísticas). Estamos todos convidados a consultar os portais Safer Internet Day e a Better Internet for Kids (BIK) para aceder a informação mais atualizada.

Apresentamos alguns dados adicionais sobre este evento, em inglês:

Twibbon
One big difference from last year’s event was the absence of the Thunderclap online campaign tool which became unavailable due to privacy setting changes which no longer allow 3^rd party apps/platforms to post on users’ walls/profiles, therefore making Thunderclap obsolete. For this reason, this year, after looking into alternative and similar outreach tools, we decided to launch a Twibbon campaign instead. Twibbon raises awareness about a cause by inviting users to add a badge (a “Twibbon”) to their social media profiles thus letting everyone in their friends/follower lists know that they stand – in this case – for a safer and better internet. A previous Twibbon campaign, used in the SID 2016 campaign only earned 240; for SID 2019, over 660 people added the Twibbon to their profile pictures.

SID (and BIK) websites

Reflecting previous trends, this year, a particular emphasis was placed on engaging with European Safer Internet Centres (SICs), global SID Committees and SID Supporters and hence on the days leading up to the campaign, the SID website provided access to more profile pages than ever before (150+ country and 90+ organisational supporters). We continued to establish potential new SID Committee and Supporter contacts right up to and during the day, and will seek to reach out to more as part of our follow-up activities. The most recent additions to the SID family are: Bhutan, Dijbouti, Faroe Islands, Fiji (full SID Committee), Greenland, Guernsey, Honduras, Iran (full SID Committee), Libya (full SID Committee), Mali, Nepal (full SID Committee), Papua New Guinea (full SID Committee), Somalia (full SID Committee), and Sri Lanka (full SID Committee).

Anticipating that the loss of the Thunderclap tool would impact upon our ability to raise visibility of the SID (and BIK) portal on the day itself, our strategy this year instead focused on driving traffic to the portal in the build-up to the campaign, which, as the graphs below demonstrate paid off beautifully, resulting in a 25 per cent increase in the number of users visiting the SID website, a 31 per cent increase in sessions and a 10 per cent increase in page views. Therefore, this year, in the month preceding SID 2019 and on SID itself, over 85,300 people visited our website, in almost 108,000 sessions during which over 168,800 pages were viewed.

A similar trend can be observed on the BIK portal (see below), with a less steep increase of web traffic on the day itself (SID 2018 6/02/2018 versus SID 2019 5/02/2019), but with a steady overall increase throughout the preceding month, as a result of more frequent and higher-quality articles, catering for the needs of individual stakeholder groups. Therefore, on the BIK portal, users, sessions and page views increased on average by 15 per cent compared to 2018 taking into account the same timeframe.

 
Social media
Safer Internet Day 2019 has equally been a great success on social media – while most global campaigns statistics are not yet available (Union Metrics and hashtag analytics from Twitter), our social media profiles have had a steep increase in their follower/fans pool. 

On Facebook for instance, compared to last year, we have over 2,000 followers more (19,300 vs 17,200 in 2018 on the Safer Internet Day profile page alone). Our most successful post of the campaign, the SID 2019 video message, reached over 40,400 people (more than 6,000 more than last year’s video message) and was watched 9,300 times on Facebook alone. Also on Facebook (and Instagram), thanks to Ad campaigns, SID-related posts reached over 1 million people.

On Twitter, where SID has always tended to be most successful, our account counted over 5,000 more followers compared to last year, namely 35,400 followers at the close of the day.

The #SID2019, #SaferInternetDay and #SaferInternetDay2019 hashtags enjoyed the support of a special custom emoji from Twitter and trended worldwide several times during the day. This year, the #SaferInternetDay hashtag was also localised in multiple languages with the support of Twitter and, while we are still waiting for statistics from Twitter itself about the success of this strategy, as the GIF below might demonstrate, SID has gone truly global this year: https://www.trendsmap.com/v/gif/9/U/trendsmap_vis_9UXf.gif

Our top Tweet this campaign earned 22,000 more organic views compared to last year’s top tweet video (a total of 179,000 organic + promoted views as opposed to 41,000 in 2018) and was retweeted almost 1,500 times, as opposed to 874 last year. This year our top tweet received 3,200 likes as opposed to only 985 last year. 

Many influential supporters helped to spread the SID message on social media too – to name just a few: European Commission, Digital Single Market, Commissioner Gabriel, EU Digital Education, the Mayor of London, Spanish Royal House, Chancellor Angela Merkel, INTERPOL, UNODC, Twitter, Instagram, Amnesty International NZ, Google CEO, UNICEF, BBC, Microsoft and MTV.

On Instagram, for the first time this year, the #SaferInternetDay hashtag was used in over 10,000 posts:

Media
Safer Internet Day was also featured in several articles by renowned media outlets such as The Parliament Magazine, Forbes magazine, The Verge, La Repubblica in Italy or Der Spiegel in Germany.